Serif and Sans Serif.

Serif is a font that has little detail added to the ends of the letters which gives off a more formal look if needed. The indepentant newspaper uses serif fonts, to make the newspaper look formal and for the audience which are intelligent. This is what it looks like...









Sans Serif is a font not so formal. This is the type of font which is mainly used in magazines. It gives off a more chatty vibe to younger audiences. It has hardly any added features with the font which indicates the informal look. The word Sans is a french word that means 'without' Sans Serif font has no serifs added thats why it is called 'Sans Serif'.
This is what it looks like...